Firefighters have left the scene of the incident.
Firefighters brought the fire - which was contained to a chimney stretching across three building levels - under control just after 1pm.
Four fire trucks are responding to an incident at the Victoria Hotel in Woodend.
A fifth truck is on its way.
The VicEmergency website has listed the incident as taking place at 69 High Street, Woodend.
More to come.
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