The use and abuse of social media continues to be an issue at the forefront of debate at the moment.
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The issue was put in sharp focus after the Christchurch terror attack on Friday.
The footage the gunman streamed live to social media as he conducted his terrible attack went viral through social media platforms, particularly Facebook.
Facebook said it removed the video 1.5 million times within the first 24 hours of the massacre but many people were still able to view it.
Many social platforms use automated tools and artificial intelligence to vet the video content uploaded to its platforms, but often it either fails or people find ways around it.
New Zealand Prime Minister Jacinda Ardern put Facebook on notice in particular over its role in hosting the footage.
"This is an issue that goes well beyond New Zealand, but it doesn't mean we can't play an active role in getting it resolved," Prime Minister Ardern said.
Even internet providers and telecommunication companies across Australia and New Zealand called on the social media giants to come to the table with governments to talk through issues.
The issue of social media and its use again raised its ugly head this week over comments by trolls on a photograph of AFLW star Tayla Harris.
After the innocent photo of Tayla in full kicking mode was hijacked by trolls, the Seven Network, which posted the image on its social platforms, removed it.
"The image attracted a number of comments, some of which were inappropriate and offensive. As a consequence we have removed the image and the comments," it said in a statement.
Many slammed the media giant for bowing to the trolls and Harris herself said she was repulsed by the abuse, going as far as to label it as "sexual abuse on social media".
Within five hours, 7AFL had reposted the photo with an apology. "We're sorry. Removing the photo sent the wrong message," the apology read. "Many of the comments made on the post were reprehensible and we'll work harder to ban trolls from our pages."
The issue here is governments of all kinds have either been unwilling or unable to act to enforce the kind of regulations and restrictions of the social media giants that it has imposed on other forms of media.
Governments have put it in the "too hard basket".
Yet current public sentiment would suggest maybe the time is coming where that has to change.
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