This year’s campaign against family violence and violence against women aims to empower people to stand up and call out behaviour and language that contribute to gender inequality and discrimination.
The 2018 Victoria Against Violence campaign is a social platform called #OrangeCard.
Inspired by soccer’s penalty system, the campaign encourages people to use #OrangeCard on social media or in person when they witness or hear sexist or discriminatory comments and behaviour.
“Stopping violence before it starts requires the whole community to drive social and cultural change,” Tracey Gaudry, chief executive officer of anti-family violence agency Respect Victoria, said.
“I urge all Victorians to use the Orange Card and speak up and out alongside Respect Victoria in delivering this much needed change.”
On average, a woman is murdered every week in Australia by her current or former partner.
But so far this year, 57 women have already died from violence, the Counting Dead Women Australia project records.
This month alone, 11 women were killed in just 22 days.
A framework for preventing violence against women, developed by Our Watch, VicHealth and Australia’s National Research Organisation for Women’s Safety, identified gender inequality as being at the core of the problem.
One in three Australian women have experienced physical violence since the age of 15, and one in five have experienced sexual violence.
The Victoria Against Violence campaign, now in its fourth year, will begin on November 25 – the International Day for the Elimination of Violence against Women – and end on Human Rights Day, December 10.
This runs alongside the United Nations’ 16 Days of Activism Against Gender-Based Violence campaign.
Orange is the colour that represents the global movement to end violence against women.
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