The Bendigo Advertiser Christmas Catalogue has been printed for your enjoyment and is out now.
If you love looking though catalogues, and many of us do, you will know that there is no turning it on, no need for batteries, a tablet or other device on hand, no need to visit a website to look for products you might fancy.
Every one of us knows exactly how to use a catalogue to find what we want, they can be left on the coffee table or stuffed into a bag and they don’t get broken or stolen. They are, quite simply, more convenient in so many ways.
Physical catalogues are often easier and more pleasurable to browse.
They encourage casual browsing rather than looking for something directly.
People pick catalogues up and flick through them like a book, finding things that stand out for them that they may never have seen on a computer.
Despite the rise of digital books, magazines and catalogues, people still like print. They like how it feels in their hands, how comfortable it is to hold, how it smells, how they can interact with it.
Your Bendigo Christmas catalogue was sponsored by the advertisers in the catalogue.
For more information click here
Marketers know what works, and they know that catalogues still have an important role to play in the sales process.
It is clear that many people still enjoy the process of browsing through them and using them to help make purchase decisions.