Digital mentor program to aid small and micro tourism businesses

Kath Bolitho speaks at the  launch of the new 2017 Bendigo & Heathcote Region Official Visitor Guide.
Kath Bolitho speaks at the launch of the new 2017 Bendigo & Heathcote Region Official Visitor Guide.

Between 30 to 50 regional businesses from the region will receive one-on-one mentoring from a digital mentor as part of a new digital mentoring program from the City of Greater Bendigo.

The program aims to improve the digital capacity of small and micro tourism businesses across the region’s local governments.

Tourism and Major Events Manager Terry Karamaloudis said the program was ideal for businesses that did not have the time or means to attend training on using digital tools to promote their business.

“This program will see a mentor come to the business venue, and work one-on-one with staff, at a reduced rate, at a time that suits them,” Mr Karamaloudis said.

“It will help businesses not just work better online, but ensure their digital marketing and business initiatives align with the broader Bendigo Regional Tourism brand and direction.

“Visitors to our region are looking for great experiences and are increasingly researching, booking and reviewing their trips online.

“Businesses can really benefit from being active in the online space, whether that is through a great website, social media channels or engaging with travel forums like TripAdvisor.

“We encourage any tourism business who would like to improve their digital skills to apply for the program.”

The program is funded by the Australian Government’s Building Better Regions fund, the City of Greater Bendigo and Bendigo Regional Tourism.

Applications close August 21. The program is open to any local tourism-related business. For more visit www.brtmentoring.digital