Bendigo Advertiser boosts local journalism with new subscriptions

LOCAL NEWS: Subscriptions are coming soon to the Bendigo Advertiser's website
LOCAL NEWS: Subscriptions are coming soon to the Bendigo Advertiser's website

The Bendigo Advertiser has announced plans to boost its online local journalism across central Victoria, with the launch of new subscription packages.

The local news subscriptions coming soon to the newspaper’s website will offer unrestricted around-the-clock online access to all of the local news, sport, opinion and community information produced by the Addy’s team of central Victorian journalists, led by editor Nicole Ferrie.

Full website access will include access to the latest national news and sport, plus lifestyle and travel updates, as well as the option to receive breaking news alerts and regular e-newsletters direct to your inbox.

“We are central Victoria’s go-to news source, and have been for more than 160 years. During that time our journalism has proven it is essential in the life of our city and the region,” Bendigo Advertiser editor Nicole Ferrie said.

“With more and more of our readers connecting with us online, the introduction of subscriptions will allow us to boost our online journalism to meet the modern demands of the communities we serve.”

The launch date and details of subscription offers and prices will be announced in coming weeks.

“Through subscriptions, we will seek to foster greater community support for our journalism, which we know is deeply valued by our audiences for its essential role in keeping central Victorians informed, entertained and connected,” Ms Ferrie said.

“The tremendous growth of our online audience in recent years shows the value our community sees in our journalism. By subscribing for online access, readers will be helping the Bendigo Avertiser continue its mission to deliver the local journalism that central Victoria trusts.”

The refresh last year of paved the way for the introduction of subscriptions.

“Our new site delivers a better reader experience and convenient access to the latest local news via your smartphone, tablet and desktop,” Ms Ferrie said.

Bendigo Advertiser is part of Fairfax Media’s Australian Community Media (ACM) regional, rural and suburban publishing business - a network of hundreds of newspapers and websites stretching into every state and territory.

Local news subscriptions for digital access are being introduced at ACM’s local news websites in Victoria and Tasmania following the successful launch of subscriptions at local news websites across south-west NSW.

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