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Tins of Castlemaine Rock have emerged on eBay at inflated prices, roughly 10 times more than its usual retail price of around $5.
Confectioner Peter Barnes said it was something that he had expected to happen.
“It's annoying, they're trying to take advantage of genuine people who are just trying to get their hands on some tins,” Mr Barnes said.
“This is just like people trying to sell inflated footy tickets, not good at all.
“Unfortunately there’s not much I can do about it.”
EARLIER: There may still be a future for the iconic Castlemaine Rock boiled lolly after "lots of interest" has been shown in the company following news it had closed.
The Barnes family, the confectioner behind the lolly, hopes that that somebody will continue produce it in town after it was announced the sweet would no longer be made.
Confectioner Peter Barnes said there had been significant interest from companies looking to buy the business.
“There’s been quite a big response,” Mr Barnes said.
“Basically what I’ve done, because of the large amount of interest in the business… I’ve put it in the hands of an agent.”
“I will be working closely with the agent to work out prices because there will be range of different options.”
Mr Barnes is the fifth generation of his family to make the Rock, after his great grand-father Thomas Barnes started selling the lolly in 1853.
The increased cost of importing tins from China and reduced sales led to the closure of the company’s factory in Castlemaine.
Potential buyers maybe interested in purchasing the brand and recipe, while others might be interested in acquiring manufacturing equipment.
“And some might want the whole kit and kaboodle,” Mr Barnes said.
“I have to look after my own interests and my future, and sometimes financial decisions have to be made.”
However, one thing that’s for certain is Mr Barnes wants the business to stay in central Victoria.
“My preference is that we can find a buyer and it can stay in Castlemaine,” he said.
Tracking down the final tins of Castlemaine Rock
Mr Barnes said he had received a lot of responses from people who were trying to track down some of the final tins of his product.
“They have also been expressing their sadness about the fact that we have finished production,” Mr Barnes said.
"People have a lot of memories with them, having the lollies in the car with their parents of grandparents.”
A spokesperson for Bendigo Heritage Attractions said customers had been streaming in to their gift shops in hope they would be able to find a tin.
“We’ve had some customers come in and pick up multiple tins, with one customer purchasing 22,” the spokesperson said.
Have your say: What do you hope happens to Castlemaine Rock? Do you want it to stay in central Victoria? Send us a letter to the editor at bendigoadvertiser.com.au. All letters must include name, address and telephone number.