The Label Makers is a fun environment where visitors of all ages can name the artwork, write stories about it on the walls and sort objects into collections. 

Cultural institutions are becoming increasingly aware of the power of labels and the way in which they have the potential to both enhance and problematise the visitor experience.

In recognition of this, LAI has created a space that subverts traditional modes of gallery messaging and places power in the hands of the visitor.

Over the past few weeks, the activity has been embraced with enthusiasm.

The interpretations and imaginings of children and adults are now scrawled across on the walls in chalk, where they can be read (or erased) and provide new, often funny ways of thinking about artwork.