But it just wasn’t possible. Everything the Bendigo teen does is YouTube related: he wears sponsored clothing, he goes to sponsored events, he regularly meets fans.

Now, Jordan has been announced as part of the line up for VidCon Australia 2018, an triannual event which brings together top online video producers with of fans.

Aged just 15, the year 10 student has just reached 600,000 followers on YouTube under the name of ‘Eystreem’.

In September, he will take to the stage at the Melbourne event to give talks to fans, sit on panels and liaise with members of the industry.

Jordan began making videos aged 9, when YouTube was a new site, and quickly becoming popular.

A love of playing video games drew him in, and on the new platform, he was inspired by the people he saw doing that.

“It was something new, it was something fresh, and it was incredible that these people could get millions and millions of views,” Jordan said.

“It was amazing to see all these people online and all these people doing amazing things. And it was a real inspiration for me.”

Initially, he wasn’t too successful, at least by his measures.

In his first four years on YouTube, Jordan thinks he gained about 10,000 subscribers.

It wasn’t until two years ago that his channel really took off.

Discouraged by his slow start, Jordan had been a bit halfhearted about his videos. Then, he decided to knuckle down and make it work. 

So he committed himself to producing at least three high-quality videos a week.

It paid off. In six months, he gained about 100,000 subscribers.

The channel has only grown from there, and Jordan’s schedule has matched it.

In a peak season, such as the American summer holidays, he makes up to five videos a week. 

On top of video production times of approximately 30 hours a week, Jordan works hard at marketing and building relationships with his fans. He estimates he spends 40-50 hours on the enterprise each week.

He is supported by an editor and a management team, paid for by the revenue brought in from advertising watched on the channel.

Jordan also balances this with a full time school load, and the occasional extracurricular activity.

On a regular day, Jordan gets home from school at 4pm.

He’ll do three hours of homework, an hour of instrument practice, before three hours of YouTube, and an 11pm bedtime.

It’s demanding, but he loves it. 

Most of Jordan’s videos revolve around computer game Minecraft. He uses this, because it is loved by so many kids and younger teens worldwide, the demographic which forms the bulk of his fanbase.

The key to his success is just good, clean fun, he believes.

With kids often exposed to toxic materials on the internet, his YouTube channel offers an alternative.

“I aim to make my videos as funny as possible,” he said. 

“I’ll generally do a lot of funny facial expressions, I’ll try and make a lot of funny jokes throughout the videos.

“With the internet now being such a scary and dark place, I produce content that is family friendly and has a clean but funny vibe.”

It’s connecting with these viewers that Jordan is most looking forward to about VidCon.

“I do like to do a lot of Minecraft, because I get to make kids happy every single day, which is what I love doing,” he said.

“With VidCon, I’m probably most looking forward to being able to connect with the fans, it’s what I most enjoy doing.”