The Bridge Hotel Bendigo is one of many food vendors keeping festival-goers' bellies full at Groovin The Moo.
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Set up in the Udder Mayhem tent, owner Sue McInerney said the Bridge had returned to the festival after a few years away.
"Last time we were here, we were out (in the grounds) but we have a good set-up this year," she said.
"We have some good festival food like burgers and wraps to fill people's bellies."
Sue said it was clear the crowds were here to have fun.
"There's a fairly broad spectrum of ages and everyone is ready for a good time. I'm hoping to watch Paul Kelly later," she said.
"It is so good for Bendigo and all the businesses in the town. it books out the accommodation and the pub has been very full, which is great."
Meanwhile, in the market section of the festival, two Country Women’s Association members are helping people prepare for the evening.
Sue Rich and Bev Sutherland from the CWA's Bendigo Northern Group are selling knitted beanies and scarves.
They were also responsible for yarn-bombing a four-metre-tall milk carton art installation.
"Artist Tara Kingston invited us to bomb it and then GTM said we could have a stall," Sue said.
"It's been a real buzz. We've been here since 8am and had a few sales and some people looking in on us."
While the weather is fine and sunny now, Sue tipped the CWA stall to be busy later on.
"When people want something to help keep them warm, we'll be here," she said.
"But in the meantime, we've had to strip off because it's warm."
