A campaign of shock, fear and laughter: the best road safety ads

Updated December 18 2012 - 8:38am, first published October 17 2012 - 4:25pm

For decades, governments around the globe have used advertising campaigns to try and change driver behaviour. The vast majority rely on shock, depicting the often graphic consequences of a motor vehicle accident, while others aim to attach a stigma to certain behaviours. Whether or not either variety of advertisement is effective continues to be the topic of debate among the public and road safety experts.

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