The three-week tour which will involve several AFL stars began on Wednesday in Maryborough.

Plenty of footy fans rolled up at Kyneton Football Netball Club's home at Kyneton Showgrounds or at the nearby Toyota dealership to meet the footy stars.

The Toyota-backed tour replicates the AFL grand final day lap of honour for retiring players.

After a 256-game career, Jonathan Brown decided this season would be his last.

The gun centre half-forward played in the Brisbane Lions premiership hat-trick from 2001 to '03.

”The lap of honour around the MCG is a great tradition - with your kids in the back of the Hi-Lux and in a packed stadium," Brown said.

"It’s great to be able to go beyond the MCG and reach out to country Victorians."

Campbell Brown played 205 games across stints with Hawthorn and Gold Coast.

He played a key role in Hawthorn's grand final victory in 2008 against Geelong.

The Retiring Legends Tour will also feature Hawthorn's Brent Guerra, St Kilda's Lenny Hayes, Western Bulldogs Daniel Giansiracusa, and Collingwood's Luke Ball. 

Drafted from the Bendigo Pioneers, Guerra was a dual premiership player with Hawthorn.

Other towns listed for tour stops are Sale, Traralgon, Warrnambool, Colac, Healesville, Stawell, Ballarat, Benalla, Seymour, Wodonga and Leongatha.

President of Toyota Motor Corporation Australia, Dave Buttner said more than $2.6m had been kicked in through the Good for Footy program to support grassroots and community football clubs.

"The Retiring Legends Lap of Honour is Toyota giving fans at these local clubs the chance to farewell their heroes in style and say thanks for the memories," Buttner said.