PANPA marketing honour for NewsNow

Bendigo Advertiser staff at the launch of NewsNow in September last year.
Bendigo Advertiser staff at the launch of NewsNow in September last year.

THE Bendigo Advertiser’s revolutionary NewsNow publishing concept has earned recognition at the Pacific Area Newspaper Publishers’ Association Awards.

Bendigo Advertiser NewsNow received the Regional Consumer Campaign of the Year award at tonight's Marketing Awards at The Establishment in Sydney.

APN Australian Regional Media, Cairns Post and Post-Courier were also nominated. 

PANPA Marketing Awards judges also shortlisted NewsNow as a regional finalist with the Sunshine Coast Daily for the Trade Campaign of the Year Award. 

General manager Margot Falconer and editor Rod Case are at the conference. 

"NewsNow has been a wonderful, innovative initiative for the Bendigo Advertiser that has seen our audience grow four-fold and therefore there are greater opportunities for our advertisers and, more importantly, greater access to current news for our readers," Mrs Falconer said.

"To be recognised as a winner against all papers in the Asia Pacific region is testimony to the hard work of all departments at the Bendigo Advertiser."

The Newspaper of the Year Awards winners will be announced at The Ivy tomorrow night.

Bendigo Advertiser NewsNow is a finalist in the Daily Regional Newspaper of the Year Award.

Other finalists include the Geelong Advertiser, Gold Coast Bulletin, Rotorua Daily Post, Illawarra Mercury, Otago Daily Times, The Courier, Border Mail, Cairns Post and Northern Advocate.

The Bendigo Advertiser’s NewsNow website is a finalist in the digital News Site of the Year.

Other finalists are Newcastle Herald, Rotorua Daily Post, The Chronicle, The Courier, The Advocate and The Examiner.

The Bendigo Advertiser-pioneered NewsNow concept is one of seven finalists for the Digital Publishing Innovation of the Year Award open to all media outlets in the Asia Pacific region.

The other finalists are Apple Daily Taiwan, The Straits Times, Australian Financial Review,, Sydney Morning Herald and Sun-Herald.

Bendigo Advertiser photographers Jim Aldersey and Glenn Daniels have also been short-listed by PANPA for their work.

Aldersey is a finalist in the sport, regional section for his photograph Heat Stroke featuring White Hills cricketers Rhys Irwin and Gareth Davies playing cricket under the water in the Brennan Park pool to highlight the Bendigo District Cricket Association’s decision to abandon matches due to heat.

Daniels is a finalist in the portrait, regional section for his photograph Jack Eyes Home Run of young Bendigo baseballer Lachlan Jack that accompanied a story about the teenager heading to Mexico to play.


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