RELATED: New heights for radio host
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UPDATE 1.30PM: The crane has now descended to a big cheer from the crowd.
UPDATE 1.25PM: Cogho and co have reached a maximum height of 48.98 metres and are now descending.
UPDATE 1.15pm: The crane is about two thirds of the way up, at 35m.
The fundraiser has raised almost $5100 for Give Me Five For Kids.
UPDATE 1.06pm: A big cheer and applause from the crowd as the cage is lifted off the ground.
UPDATE 1.05pm: $5028 has been raised as of 1pm. Cogho and co are now in the cage, ready to be hoisted.
UPDATE 12.57pm: The crane has been raised and the cage lowered into place and final preparations are in place before the feat begins.
UPDATE 12.43pm: A donation tin for the Give Me 5 For Kids cause is being passed around the crowd, who are braving cold temperatures as the crane manoeuvres into place.
The fundraisers are now $200 off Cogho reaching the crane's full 50m height.
UPDATE 12.19pm: A small crowd has gathered at Hargreaves Mall ahead of Cogho's crane feat.
About $4625 has been raised so far, which will see Cogho raised to a height of 22 metres.
UPDATE 12.05pm: There will be a brief delay for Cogho after the crane got bogged while making its way into the city.
EARLIER: BRYAN 'Cogho' Coghlan will conquer his fear of heights today when he is hoisted up by a crane in Hargreaves Mall at midday.
The 3BO FM 93.5 host has agreed face his fear in a bid to raise money for Give Me 5 For Kids, which raises money each June for local hospitals across regional Australia.
Speaking to the Bendigo Advertiser on Sunday afternoon, Mr Coghlan said he would have some moral support from Rick Ladson from the Golden Square Football and Netball Club.
"He's in the same boat as me - he's just as scared as I am," Mr Coghlan said.
"He's got a lot of backing, obviously he's a premiership player at Hawthorn, so he's going to be pushing the cause as well."
To donate SMS 0428 326 326 or call 13 27 10.