Youngs guns support local organic trade

OPPORTUNITY: Jerry and Kacey Wells of Regional Organics. Picture: GLENN DANIELS
OPPORTUNITY: Jerry and Kacey Wells of Regional Organics. Picture: GLENN DANIELS

KACEY and Jerry Wells are young, but they know exactly what they are doing in regards to business.

Both are university students and are passionate about organic produce.

The pair grew up in Wangaratta and moved to Bendigo to study at La Trobe University. 

Mr Wells is in his fifth year of a double degree of law and science; Ms Wells in her fourth year of education.

After venturing to America on an exchange program they were astounded residents there "don't have to be rich to have organic goods".

Ms Wells said the pair then decided they wanted to provide that service to the Bendigo region and so created Regional Organics.

"We wanted to support farmers who only use organics," she said.

"We try and support local businesses wherever we can.

"There are not a lot of organic farmers in Bendigo as such - we can get (produce) from out of town though."

Ms Wells said the business bought from other areas of Australia only when it was unable to source produce from the Bendigo region.

"Obviously no-one grows bananas in Bendigo so we get them from Queensland," she said.

"We get our mushrooms from Benalla and we get a lot of produce from Daylesford."

Ms Wells said the business was more reliable because it shopped around for produce.

"It changes from week to week," she said.

Ms Wells said the most difficult thing about the business was not speaking directly to customers. 

The couple started with $1000 in their bank account.

"We started with bulk goods just packaging them ourselves," Ms Wells said.

"We just kept building and building.

"It was good because it meant we didn't have any debt or anything."

Ms Wells said matching supermarket prices for a lot products kept them competitive.

"We don't have to buy anything until we know what the customers have ordered," she said.

"They order on Tuesday, we put in our bulk order on Wednesday and we deliver on a Thursday."


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