La Trobe's communication and media program came within the top 100 QS World University Rankings for 2014.

The program includes journalism and media courses, and a new strategic communication course.

Bendigo strategic communication course coordinator Sue Gillett said the ranking was a result of La Trobe's commitment to excellence and innovation and to its industry links.

"The new ranking is not only evidence our students are receiving a world-class education, but also that La Trobe is flexing its academic muscle on the world stage," she said.

Dr Gillett said strategic communication students had exciting career prospects.

"A high proportion of students have already got jobs and internships in the media," she said.

"Half a dozen students have already got part time or casual work that has come out of doing the course directly.

"I made the shift myself when this course began from teaching literature to communication and it's been wonderful because it’s very applied."

Dr Gillett expects the course to become more popular next year when the first cohort of students graduate.

"I love teaching communications," she said.

"We get such great students who are really keen. They are doing it because they want to get a job in media, writing, production or journalism."

Dr Gillett said communications experts regularly travelled from Melbourne to teach in Bendigo, including head of the journalism and strategic communications department John Benson.

She said graduates of the degree were highly anticipated by industry as they would have globally recognised, cutting-edge digital communication skills.

“We welcome enquiries from organisations or groups wanting high-quality students as interns."

The QS World University Rankings evaluate course quality and structure of 2858 universities and are published at www.topuniversities.com