Insidious ad placement a total turn-off

THE worst part of summer is summer television.

For about three months now the only thing on television has been endless repeats of Futurama, The Big Bang Theory and Two and a Half Men. 

There have been ample amounts of Modern Family and How I Met Your Mother.

But definitely the worst thing on television this summer has been the multitude of cringeworthy cross-promotion of upcoming television shows on sports telecasts.

There is nothing more excruciating than listening to Mark Taylor and Ian Chappell talk about how much they are looking forward to The Block and how Josh and Jenna are their favourite couple.

It is doubtful they have ever watched the show once, let alone enough to form an opinion on the participants’ likeability.

What has been even more unbearable is the superimposed visions of Manut Fieldel and Pete Evans spruiking My Kitchen Rules at the tennis, in between points.

There is no logical reason for channels to cross-promote like this and it certainly does not do their show, or their sport telecast, any favours. 

No one would be tempted to tune in to any of the many reality television shows that threaten to hit our screens this year because Bruce McAvaney said so.

There is ample time allocated for advertisements. Promote all you like then, but leave Tubby out of it.


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