Bendigo will be the first stop on the 2018 Professional Bull Riders Australia tour.
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The March 3 event in Bendigo will mark the first time PBR has travelled to regional Victoria.
PBR events will also be held in Shepparton and Wodonga
Organisers will also bring a new purpose-built mobile stadium that will brings fans closer to the action.
PBR Australia general manager Glen Young said regional Victorians had been requesting a PBR event for five years.
“Our Bendigo event comes off the back of five years of fan requests for a PBR event in the area,” Young said.
“Not only are we delivering that, but we’re also giving Bendigo locals the opportunity to christen our brand new stadium.
“We have made a huge investment in the stadium, so that we can consistently deliver a top-notch standard of production and attendee experience.”
The mobile stadium has a 3500 capacity, which includes seating for 2,500 and 18 arena-side corporate boxes and a custom-built mega screen to take the audience behind-the-scenes.
The 2018 PBR Australia Tour offers an Australian record $1.1 million prize-purse – rising from $250,000 in 2017.
Ten thousand dollars in prize money will be on offer for bull riders at the Bendigo event.
PBR Australia is also working with local food suppliers in Bendigo to deliver exceptional local food offerings in each event location, with food trucks set to serve US BBQ foods as well as hot dogs, burgers, Tex Mex and South American foods.