THE phrase ‘Christmas tradition’ might bring to mind carols, festive decorations or time-honoured rituals enjoyed with family and friends.
For High Street Xray, it means supporting a Bendigo-based charity’s Christmas appeal.
The medical imaging clinic this year contributed $5000 to the OTIS Foundation’s Gift a Night campaign.
The donation will enable the charity to provide 100 nights of accommodation to breast cancer patients and their loved ones, free of charge.
High Street Xray customer relationship manager, Cindy Clarkson, said the business was proud to have supported the OTIS Foundation’s Christmas campaign for four years.
“There is so much emphasis placed on material gifts at Christmas, so we have decided to do something that better reflects the intent of Christmas, again deciding to forgo traditional gift giving to referring doctors and make a more meaningful contribution.’ she said.
Donors are issued with a certificate, which can be personalised to give to family and friends.
“It’s a gift that has an extremely feel-good response because the donation also allows a stranger who is dealing with the challenges of breast cancer to relax, reconnect and create special memories with family and friends at an OTIS Foundation breast cancer retreat,” foundation general manager, Rachel Mason, said.
She said people wishing to support the Christmas appeal could visit the foundation’s website or phone (03) 5444 1185.