UPDATE, 5.30pm: Police have reported that the man has been found and thanked the public for their assistance.
EARLIER: Police units, including a helicopter, are searching for a missing person in Kangaroo Flat.
The 25-year-old man from Kangaroo Flat last communicated with family about 7am this morning and has not been heard from since.
Police and family are concerned for his welfare as his disappearance is out of character.
He is described as being 172cm tall with a solid build and long light coloured hair.
Investigators have released an image of James in the hope someone recognises him and has information relating to his current whereabouts.
Anyone with information is urged to contact Bendigo Police Station on 5448 1300.