Rural galleries seek 'the Bendigo effect' as architects tackle 'threshold fear'

By Ray Edgar - the Age
Updated March 18 2017 - 9:41am, first published 9:31am

Threshold fear, it's called. The phobia of entering an art gallery that only elites are perceived to own and a front desk that exudes intimidation. To combat that fear, state galleries have eye-catching signage, uniformed staff welcoming patrons and activities in the  foyer. But if a residual fear still exists in city galleries, it's often more deeply felt in country towns. 

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