Hero status is not something that sits well with him.

He detests the adulation and back-slapping which comes his way from well-meaning supporters.

But what he is doing in providing salvation to drought-stricken farmers in areas far removed from our own region where paddocks at the peak of summer still have a noticeable green tinge due to the record rainfall of last year is inspiring.

It's not new because the group he leads, the Burrumbuttock Hay Runners, have been going hard since 2014.

Drought doesn't discriminate and Farrell has witnessed first-hand its personal toll.

The 12th Burrumbuttock Hay Run from Darlington Point in NSW to Muttaburra in central-west Queensland is gearing up with the end result being 10,000-plus bales of hay via a convoy of trucks from all corners of eastern Australia headed for those who need them most.

But he pulls up anyone who wants to label him a hero and his motivation remains so simple.

"I’m just a bloke with a truck who had an idea,” he said.

“You don’t have to be a millionaire to help someone."

Farrell, in predictable straight-talking style, pulled no punches when supporters thinking they were doing the right thing were talking up his claims to being Australian of the Year last month.

"If Jimmy Barnes or Julia Gillard gets an award, who ever got an award, I don't care," he said.

"I don't do hay runs to try and achieve Australian of the Year or any other bulls..t award that is out there. My main goal is to get the hay to farmers in need because the bloody drought hasn't gone away."

His efforts are well known locally, but have also attracted attention from some unlikely quarters in the big smoke.

The Rotary Club of Sydney handle all monetary donations on behalf of the hay runners, which is one less job Farrell has to worry about in keeping the show on the road.

The money is gratefully received to fill big thirsty trucks and ease the financial burden on those prepared to dig in and lend a hand.

His greatest wish is to be left in peace and make a difference to others worse off.

"Actions have always spoken louder than words I've found," he said.