Groovin the Moo had some impressive local flavours on Saturday.

As the festival works to get more involved with the communities it visits, community organisations and businesses have had the chance to showcase their wares.

Local trader and owner of Shish Dallas Heard said it was good to see a regional festival including the community.

"Its been awesome, other (events) don't normally worry about locals but Groovin the Moo is good," he said.

"Our day has been hectic because we were open last night until late ad got here early to set up.

"But we are glad they asked us and excited to help out." 

Bendigo Beer brought four local brewers to the festival this year.

It was reward for the not-for-profit organisation. 

"It was three years of laying out the idea," Bendigo Beer treasurer Jo Doye said.

"We have been here setting up since 8.30am but it is all running well and we even had a chance to taste the local beers."

As well as serving the general public, Bendigo Beer set up a bar for the performers in the backstage area.

"It has been pretty special to be able to sit backstage and feel like we belong," Doye said.

We are finding a lot of artists are drinking craft beer and having it in their riders."

Bendigo Beer president Trevor Birks said the group set up relationships with the festival years ago.

"For this to finally happen is great," he said.

"Two years ago we organised a few slabs of Stone and wood for Violent Soho because it was their favourite beer, that was our foot i the door. 

"(GTM) asked around and people said to talk to Bendigo Beer. That was satisfiyng for us." 

The craft beer bars proved popular with punters with Brookes Beer, Holgate, Two Ducks and Tooborac Brewing all providing brews.

"It's well documented that there is a change in people's taste for beer," Birks said.

"It's great to see the younger generation of 20-somethings looking for it. 

"We picked some beers that are easy to drink, so newcomers to craft won't be afraid of it." 

Headspace representative Richard Hunt said they had been at GTM for four years.

“It is always good. We have got a great chill out space because it’s important for people to take a breather,” he said.

“Headspace started in 2006, so we have been around 10 years this year and are up to 93 centres around Australia helping young people with mental health support and things like drug and alcohol support.”