We put the question to the test by blind-tasting seven different brands of solid milk chocolate Easter eggs available in Bendigo.

The results? Surprising to say the least...

The score: 28 out of 70 points.

The taste: One chocolate egg had to came in at last place, and for our test, it was Woolworths. Three voters rated it their least favourite, with comments like “ugh” and “no, it doesn’t taste like anything” sealing the deal. There were a few fans however, giving it a “nice and smooth” and “very creamy” rating.

The price: At the time of shopping, we found a 600g bag of Woolies milk chocolate Easter eggs on sale for $7. That works out at $1.17 per 100g or the third best when it came to price on our list. 

The score: 35 out of 70 points.

The taste: Voters couldn’t decide if they loved or hated the Coles brand egg, with equal number of first and last place preferences awarded. One voter described it, “I like this! Quite delightful – I’d be happy if the bunny brought these to me”.

The price: Coles came in at second best on our shopping list, picking up a 500g bag of eggs for $5, or $1 per 100g. 

The score: 38 out of 70 points.

The taste: Tied in fourth place is Target and Aldi, both on a score of 38 points. Like Coles, Target had the same number of first place and last place scores with a number of voters, making this chocolate one you either love or hate. 

The price: At the checkout, a bag of 100g Target Join the hunt Easter eggs will set you back $2. At the time of shopping, they were the most expensive on the list. However, if you don’t have time to shop around and pay full price for all your eggs, you’ll find far more expensive ones.  

The score: 38 out of 70 points.

The taste: Tied in fourth place is Target and Aldi, both on a score of 38 points. Aldi’s egg polled a few number one spots in the tasting, but lost place with some voters with reviews like, “tastes like fruit cake” and “no flavour”.

The price: Aldi’s Dairy Fine Easter eggs were the cheapest choccie egg we bought, coming in at just 94 cents per 100g. At the register, a 500g bag will set you back $4.69.

The score: 43 out of 70 points.

The taste: The Kmart egg polled well, pulling a few second-place spots, but failing to take anyone’s first place. One voter described it with, “I like this one, smooth, mid-range price”.

The price: Kmart’s milk chocolate Easter eggs were at the more expensive end of the scale when we did our shopping, at $1.67 per 100g. A 180g bag will set you back $3.

The score: 45 out of 70 points.

The taste: Red Tulip polled consistently well throughout the test, with most voters scoring it in either second or third place. It didn’t rate in anyone’s first or last place, so for our sample, it was a solid egg.

The price: Red Tulip came in at the second most expensive egg per 100g on the list when we did our shop. Sitting at $1.90 per 100g, a 1kg bag – the only size we found in Bendigo – will set you back either $19 or $20 depending on where you shop.

The score: 53 out of 70 points.

The taste: Seven out of the ten voters placed the Cadbury egg in either the first or second slot, cementing its win. Surprisingly, the other three were not a fan of the iconic chocolate, preferring the Aldi, Target and Coles versions.

The price: We were lucky enough to snag a 325g bag of Cadbury eggs on sale for $5, placing it in the middle range of our price scale. That being said, the moral of the story is shop around if you have time. Our bag came in at $1.54 per 100g, but if you’re time poor, you could be paying as much as $3.60 – by far the most expensive price we found for the brands we tested.