CADBURY has announced it will launch a limited edition block of its Dairy Milk chocolate mixed with the popular breakfast spread Vegemite next month.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
The unlikely flavour mix, to launch on June 1, was foreshadowed a month ago when a picture of the chocolate blockleaked online.
Many believed the confection to be a hoax, but Cadbury appeared to confirm its existence in a video published to social media site Twitter on Thursday afternoon.
In an email to goodfood.com.au, Cadbury described the chocolate bar as being filled with caramel with a hint of Vegemite taste, similar to salted caramel, rather than filled entirely with the salty, yeasty spread.
"Alongside the Vegemite filling, the centre-fill of the product is smooth flowing caramel," a spokesman said.
While Cadbury's try at the combination may be new, it's tried and tested by Sydney chocolatiers Bellefleur, who experimented with a Vegemite-chocolate infusion more than a decade ago.
They put it back on the menu three months ago mixed with ganache.
Owner Lynne Ter Heerdt says customers have been sceptical of the combination, but she's a fan of the taste.
"The first time we did it was probably 15 years ago. It was probably a little bit too out there at that stage, but because salted caramel is all the rage, Vegemite has that similar taste, that saltiness," she said.
"I think people are still very traditional. It's interesting, some people are prepared to give it a go, whereas other people are sort of taken aback.
"It's just a hint - as you've got it in your mouth, you can just get that hint of Vegemite."
On Thursday afternoon, a Cadbury spokesman told Fairfax Media the chocolate has been tested and developed over several months, but could not confirm a retail price.
"We read and listen to hundreds of comments we get from fans every day asking us for more flavours and suggesting new ones.
"We have seen a flavour trend towards sweet and salty combinations and felt it was time to create an Australian twist."