Like a bright bow tie with a grey Savile Row suit, One Denman Place is a very British blend of understatement with a flash of eccentricity; luxury with a touch of playfulness. And just like Savile Row, it's also one fashionable London address. Sewn into a new and fabulous hotel on the Mayfair edge of Soho, these are some dapper London serviced apartments.
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The mother ship, the Ham Yard Hotel opened mid-last year, a place The Independent slightly sniffily referred to as, "The Independent Republic of Fabistan" for its "gated community" ambience. Certainly, the Ham Yard Village, a collection of gorgeous shops and a leafy piazza encircling the hotel on a formerly derelict block, is much shinier than the surrounding Soho (or even Mayfair) Londoners have known and loved. But the hoteliers and designers behind it, Tim and Kit Kemp and their Firmdale Hotels group are Londoners through and through and their aesthetic, also present in Firmdale's Haymarket, Covent Garden and Charlotte Street hotels (among others) is loved by many.
One Denman Place invites guests needing digs for 90 days or more to hole up in one of 24 one, two or three-bedroom apartments or duplex penthouses, each decorated in Kit Kemp's celebrated style of mixing classical lines, bright ethnic fabrics and lots of texture. Huge windows and oak floors give the spaces an airy lightness. The apartments are fitted with Italian-designed Boffi kitchens and Kit Kemp-imagined bespoke furniture.
Guests have access to the hotel's 24-hour room service, plus housekeeping, concierge and porter functions, though they need never set foot in the hotel itself. The apartments have a private entrance but those feeling social can also come and go from the Ham Yard lobby and partake of all the surrounding "village" offers: boutiques, a theatre, restaurants, a rooftop garden, bar – and a not-very-British bowling alley.
See onedenmanplace.com.
