The Victorian Opposition Leader brought the shadow cabinet to Maryborough on Monday, in the heart of Ripon - the only regional seat the Coalition has won back from Labor since 1999.

Mr Guy said his ministers needed to listen to the concerns of regional voters in order to swing around the party's fortunes.

"There are other regional seats that the Liberal or National parties haven't held for some years and I'm determined to put a good case for those people in those seats," he said.

"(These are) seats in Ballarat, seats in Bendigo, seats in central Victoria, and of course places like the Bellarine.

"You can't provide a level of conversation with people in regional Victoria if you aren't there amongst them."

The party planned to take the shadow cabinet to towns in Gippsland and western Victoria over the coming 12 months, to not only discuss policy but for each minister to engage with issues in those regions.

Transport policy was likely to form the basis of the party's pitch to regional voters.

Speaking in front of Maryborough Railway Station, Mr Guy said there would be "more in this space" about the Coalition's transport policies in the next three years.

"You can't have good population growth without growth in transport services," he said.

"Whether we look at rail services to be improved in places like Maryborough, or rail services that could be in newer locations where they have previously been removed."

The Coalition recorded negative swings in seats in Bendigo, Ballarat and Geelong at the last state election.