A NEW boutique specialising in formal wear for women and men has opened in Bendigo's Kilian's Walk.
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Maxine Dahmes and fiancee Robert Bruce opened the business in December last year.
It stocks a range of fashion for bridesmaids, groomsmen and mother-of-the-brides, as well as evening gowns for deb balls and other special occasions.
Among some of the labels include, Mei Mei Juliette, Love Affair and Tinaholy for women, and James Harper, Wolf Kanat, Shoreditch and Whitehorse for men.
Ms Dahmes, who has more than 10 years of experience in retail fashion, said there was a gap in the market in Bendigo for formal wear.
She said the business had received lots of positive feedback from customers since its opening.
"A lot of people that have come in have said to me that we have been really missing this," she said.
"Lots of people have also said that they thought they'd have to go to Melbourne and they are so glad that we are (in Bendigo)."
The business also stocks accessories for both men and women, including jewellery, clutches and bow ties.
Ms Dahmes said gowns could be ordered in a variety of colours and sizes.
She said the name for the business came from a personal connection.
"My fiancee and I have three little girls in our lives that are close to us. Their initials are m, i and i. I like the concept of All About Mii - the wedding is all about the bride," she said.
The store is open Monday to Friday from 10am to 5pm, and Saturday from 10am to 3pm. Ms Dahmes also offers after-hour consultations.
Ms Dahmes said she prides her business on excellent customer service.
"It's an important occasion and someone's special day. We want to take the stress off them," she said.
For information, visit www.allaboutmiiformalwear.com or the All About Mii Formalwear page on Facebook.