WHEN Jody Hardiman talks about National Red Balloon Day there is one word she says more than others. 

Recognition. 

That's what February 28 is, a chance to recognise the brave efforts of the country's firefighters, she says.

"They don't get recognised for what they do. The majority of them don't get paid but they put their lives on the line to save ours. When we run away from fires, they are running into them," she says. 

"It takes a brave person to do it once, let alone on a regular basis. They are amazing people."

Jody got the idea from NRBD from a post on social media which encouraged people in Geelong to display a red balloon as a gesture of thanks.

However, the event was restricted to the residents of Geelong, sending Jody's brain into thinking-mode.  

"I thought it was a good idea to thank firefighters for what they do but I wanted to do something that everyone could join in on," she says.

With the help of three other dedicated volunteers, Jody's idea for a national day came to fruition.  

Now, one year on and the message is spreading quickly. Merchandise not only includes balloons but bumper stickers and stubbie holders, with all proceeds given back to local fire brigades. 

"Just driving around town last year I felt an amazing sense of accomplishment," she says. 

"But it's not about me. I just hope the firies are driving around having a look. It's their day. That's why I do it. They deserve that recognition."

The National Red Balloon Day committee is hosting a community event at the Civic Gardens in Lyttleton Terrace from 11am today.