It wasn't so long ago that Cafe on Queen was a different cafe.

Since Chistmas last year, owner Kirby Loveland, has been in the process of transforming what was an ordinary coffee house into a wonderland of which the Mad Hatter would be proud.

From the vine leaves on the ceiling and vortex-like wallpaper representing a plunge down the rabbit hole to the grinning Cheshire Cat declaring "we're all mad here", the business has been revamped in line with Ms Loveland's "quirky" vision.

"I want to aim it around the tea party scene so we're going to get some cool different sorts of teas in soon and we're going to do some Alice in Wonderland style catering," she said.

"We're just going to present the food really quirky, it's not going to be like high tea, it's going to be set more like an actual tea party like in the film."

Three years after Ms Loveland first opened the cafe tags reading "eat me" and "drink me" have sprung up on the iced coffees and cakes and the cafe's chairs and tables have had an overhaul.

"We made all the furniture and stuff ourselves and tried to bring in some different sorts of materials and changed the food slightly, kept the favourites, but changed the menu to suit the characters," she said.

"Eventually we'll probably bring some more characters in and do some more outside, we're thinking about extending the outdoor area and we're going to bring in the Mad Hatter somewhere and we're going to bring in a few of the Alice in Wonderland quotes."

Ms Loveland said the cosier feel of the new look cafe had been a hit with customers.

"Everyone's really loving it, they say it's a lot more relaxed in here and cooler and funkier," she said.

"We've still got a little bit to go though, a few things we still want to do."

"It's a work in progress."

For Cafe on Queen, the journey down the rabbit hole continues.