FOUR Bendigo tradies have gone the extra mile in this year's World's Greatest Shave.
The concreters have each dyed their hair fluorescent colours in an attempt to raise $10,000 to support children and families with blood cancer in the "tradie challenge".
The idea was conceived by Ash Thomas as a tribute to his mother, Cath, who passed away two years ago at the age of 47 after her own battle with the disease.
Mr Thomas said he had no trouble convincing his colleagues Leigh Handley, James Kerry and Darren Hanrahan to join his fundraising effort.
"My mum passed away with cancer two years ago and I said to the boys we should do something for the World's Greatest Shave and they were all for it," he said.
"We're going a bit more than shaving though, one of us is dyeing his hair bright green, another bloke's dyeing his hair bright orange, another bloke is dyeing his bright purple and I'm dyeing mine bright pink.
"They're bright colours so they're going to stand out."
Eaglehawk hair salon Cosi Bella Hair and Beauty workers donated their expertise to the cause and performed the transformation free of charge.
"When we rang the World's Greatest Shave they said they hadn't got anyone that was doing it in Bendigo and the salon agreed to do it for nothing," Mr Thomas said.
He said coming up with a team name for the group was a pretty simple equation.
"We're called the XXXX Concreters because there's four of us and we all like drinking XXXX," he said.
To make a donation visit www.worldsgreatestshave.com and search for XXXX Concreters.