A BENDIGO online clothing boutique which started as a Facebook group less than a year ago is fast growing into a mecca for shoppers.
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Frankie and Co. Clothing, founded by Paige Davies in March 2014, stocks women's clothing from more than 20 labels.
Women's sizing ranges from six to 18. The business also includes Frankie Girl.
Ms Davies said she had always had an interest in fashion and - after giving birth to her second child, decided to give the retail industry a crack.
She created a private Facebook page and invited family and friends to view her stock - consisting of several pairs of jeans and cardigans.
Within a short space of time - about half an hour - Ms Davies had sold out of everything and had orders.
"It's amazing. I didn't think for a second it would get to where it is now in 10 months time," she said.
Ms Davies said her business offered customers one-on-one service - a feature online stores lacked.
"Customers can ask me questions about the products. There is a chance to communicate between client and customer," she said.
The business stocks clothing from labels IDS, Sass, Madison Square, Little Lies and more.
Ms Davies said she gets new stock weekly and her target audience is the "everyday, girl-next-door".
She said the business would start stocking jewellery in the next few weeks and footwear in time for winter.
"My goals moving forward are to grow Frankie and make it more established," she said.
Ms Davies also hosts clothing parties, which involves showing stock to customers in people's homes. The clothing parties attract up to four bookings every week - keeping Ms Davies very busy.
For more information about Frankie and Co. Clothing, visit www.frankieandco.com.au or the Frankie and Co Facebook page.
Alternatively, email info@frankieandco.com.au
