ST Luke's Anglicare has expressed concern a new betting game app marketed at novice punters could 'groom' young people into a gambling habit or behaviour.
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The smartphone accessible app GiiUp allows any user to place bets on thousands of real horse, harness and greyhound races with pretend money.
The app offers free virtual coins to place bets on races with users able to purchase additional coins to place more bets.
GiiUp claims to introduce the virtual thrill of a day at the races to a new field of gamers.
St Luke's Anglicare Victoria chief executive Paul McDonald said this type of technology will only drive a culture of gambling to a younger audience.
“This is the equivalent of grooming, gambling style,” Mr McDonald said.
“What good do these types of apps have, other than grooming young people to develop a habit and behavior of betting?
“It is unnecessary and irresponsible to release these types of gambling apps into the marketplace."
Mr McDonald said the so-called ‘thrill of gambling’ can turn a flutter into a compulsion to gamble.
“Our Gambler’s Help team worked with more than 500 central Victorian people last year, we envisage this will increase, as new apps, such as this one, are launched,” he said.
St Luke’s is a division of Anglicare Victoria, it's Gambler’s Help team works throughout the Loddon Mallee region. The app can be used anywhere and offers animated versions of the race displayed 10 minutes after the event.
GiiUp Australian start-up managing director Michael Castleman said the app would allow "new generations of tech-savvy punters".
"We believe the app will appeal to younger adults aged 25 to 35, especially women, who can use the app to have a fun flutter with friends," he said.
"GiiUp is positioned to be a top download for those looking to enjoy an exciting new online game or make traditional gambling more entertaining without the financial risk."
Confidential, free support is available through St Luke’s Gambler’s Help at 47 High Street, Bendigo or call the helpline on 1800 244 323.
The Bendigo Advertiser has contacted Michael Castleman for further comment.