Mr Lapsley was speaking at a Rural Press Club event to launch a new fire app for the hearing impaired and to discuss the upcoming fire season on Monday.

During his speech, Mr Lapsley said rainfall across Victoria had been poor and some towns - including Wedderburn, about 75-kilometres north-west of Bendigo - had very dry soil and limited dam water.

"There's a dry pocket if you go up Wedderburn, Charlton way - it's definitely dry," he told the Bendigo Advertiser.

"It's drier than most places. That may be due to the fact they haven't had run-off to fill dams.

"Water is something people have to be very conscious of.

"This season ... is stacking up to be a serious fire season."

He said the Warrnambool region was the driest, with central Victoria the second-driest part of the state.

Loddon Shire Council chief executive John McLinden said many dams in the region were empty or near empty.

He said people in the community were cautious of the upcoming fire season.

"Through much of the (Loddon) municipality and certainly the west of the municipality things are very, very dry," he said.

"Our conditions are effectively full summer conditions.

"Many dams are almost empty - access to water for emergencies will be difficult."

He said the council was working with Grampians Wimmeria Mallee Water and Goulburn-Murray Water to establish emergency water supply points.

He said the council was taking a co-ordinated approach to the season by working with the Department of Environment and Primary Industries, the Country Fire Authority and emergency services.

"This is not anything new for the people of Loddon… the issues are the timing and severity of the dryness," he said.