AFTER last season's near miss, White Hills is desperate to take the next step and end what is the Bendigo District Cricket Association's longest finals drought.
The Demons haven't played finals since 1999, but fell agonisingly short last season when they missed out on a position in the top four on percentage.
New coach Gavin Bowles expects that disappointment to act as a driving force for the Demons when they begin their 2014-15 BDCA season against Eaglehawk on Saturday, October 4.
"The boys were all really shattered with how it ended last season, so we're very keen to make amends and try to get that spot in the finals," Bowles said on Thursday.
"It has been a long time between drinks for the club and we'll be working hard to end the drought."
Bowles previously had a four-season stint as coach of the Demons before embarking on an overseas trip.
After returning mid-season last summer, the classy left-handed top-order batsman is keen to return to the coaching role.
"We've got a lot of good young kids at the club who are coming along well and we'll be looking forward to seeing them continue to develop this season," Bowles said.
As well as a new coach in Bowles, the Demons also have a new president at the helm this season in Tim Knapman.
The Demons have secured Glen Loddon Homes as a new naming rights sponsor for their home ground in Scott Street.
Their ground will now be known as Glen Loddon Homes Oval, with the company joining The Bridge Hotel as major sponsors of the Demons.
However, the Demons' home ground will be unavailable for use early in the season while three new wickets are laid.
The Demons are also supported by Integrating Technology and The Golden Bean.
The Demons play their first practice match against Axe Creek on Sunday, September 14.