THE signing of a new major sponsor has the Bendigo Spirit's finances looking crispier than ever before.
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The Spirit announced on Wednesday night that this WNBL season the club will be known as the Australian Pork Bendigo Spirit.
“This is a great opportunity for us to embrace a brand new sponsor, and for Australian Pork to come in as our major naming rights sponsor is fantastic,” Spirit chairman Greg Bickley said.
“Australian Pork represents producers in regional Australia, and as a regionally-based club we very proud to have this producer-owned company support the Spirit.
"We look forward to a great season with the strong support of Australian Pork.”
Australian Pork Limited’s general manager of marketing, Peter Haydon, said the sponsorship arrangement complemented the work being done by the industry to promote the nutritional attributes of pork fillets.
“Australian Pork is proud to be the new sponsor of the highly successful Bendigo Spirit,'' Haydon said.
“We’re pleased to be able to support this team, which includes many world-class athletes and makes its home in regional Australia. Australian pork is a great protein choice for people looking for good health and we believe this partnership will help share that message nationally.
“We look forward to cheering on the Australian Pork Bendigo Spirit as they take to the court to defend their consecutive championships.”
The Spirit's quest for a third-straight WNBL season starts on October 18 in Townsville.
The previous weekend Bendigo will host the WNBL pre-season tournament.
