BENDIGO turned black and blue on Monday night - for a good cause.
The dark night sky framed the city's iconic Alexandra Fountain as it changed colour.
Bendigo Prostate Cancer Support Group is working to raise awareness of prostate cancer by lighting Bendigo icons blue during Men's Health Week.
The group has developed a reputation for increasing awareness for four years.
Sacred Heart Cathedral, RSL Memorial Hall and Bendigo Tourist Centre have turned bright blue with lights provided by Laser Electrical Bendigo in conjunction with Bendigo Power Audio Visual.
City of Greater Bendigo councillors Rod Fyffe and Mark Weragoda joined supporters at the lighting of the fountain.
Cr Weragoda said he was happy to be involved.
"Men's Health Week reiterates the fact men are the worst people to look after their health - they do tend to leave it to the last minute," he said.
"It is so important for men to check up on their health."
Cr Weragoda said the blue lights particularly encouraged men to have their prostate checked.
"It's a matter of keeping on top of your heath," he said.
"It's about being aware."
Cr Fyffe said the blue lights were a novel way to also alert the wider community to health issues broader than just men's health.
Bendigo District Prostate Cancer Support Group's Neil Macdonald said the group adopted the blue theme to encourage men to think about their health.
"It began as a concentration on prostate cancer," he said.
"It now involves men's health as a whole."
He said there was also a possibility the arms of Bendigo Health's cranes would become blue before the end of the week.
Mr Macdonald said he hoped businesses across the central business district would adopt the blue theme.
"The community can get involved by contacting us and turning their workplace blue," he said.
Bendigo Community Health Services will host a number of awareness and education events throughout the week.
For more information, visit www.bchs.com.au