Rural women in focus

IN FOCUS: Communication professional Liane Sayer-Roberts will speak in Bendigo about opportunities for rural women. Picture: CONTRIBUTED

IN FOCUS: Communication professional Liane Sayer-Roberts will speak in Bendigo about opportunities for rural women. Picture: CONTRIBUTED

Liane Sayer-Roberts is passionate about helping rural woman find their voice.

The head of regional public relations company Sauce Communications established her budding business in Leeton after moving to New South Wales' Riverina region for her husband's work.

A decade, and numerous awards later, Ms Sayer-Roberts wants to share her journey with other women to help them achieve their own dreams in rural Australia. 

Ms Sayer-Roberts will speak at September's Rural Women Uncovered, a Victorian Farmers Federation conference on women in agriculture.

"I thought it would be a two-year adventure before moving back to the city, but as so many of these stories go, we loved the rural lifestyle, the community and the opportunities it provided us," she said.

"I'd decided to put my career on hold while we were there, but I started contracting on the side and then started what is a multi-award winning business ten years and two kids later."

The company, while still headquartered in Leeton, now has offices in Melbourne, Sydney and Canberra.

Its clients include Rural Councils Victoria, Riviana Foods and dairy giant Devondale Murray Goulburn as well as state and federal government departments.

"A lot of people might not think thriving professional services businesses can succeed in rural Australian, but my experience is that they certainly can," Ms Sayer-Roberts said.

"There are stacks of opportunities, people just need to reach out and grab them. 

"And in rural areas there are lower overheads and an untapped pool of talented staff that can work flexibly."

Ms Sayer-Roberts will join a host of speakers, including National Farmers Federation committee chair Hollie Baillieu at the two-day conference.

"I want rural women to know they have access to rewarding careers and fantastic opportunities without having to move to metro areas," she said.

"To show they can balance their lives on the farm with work that stretches them, without having to up stumps.

"I believe we can have the best of both worlds."

The Rural Women Uncovered conference is on September 11-12 at Bendigo Racecourse's Silks Function Centre.

For more information, visit www.vff.org.au/events.

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