THE City of Greater Bendigo will combine with three nearby councils to form a $145,000 tourism plan for central Victoria.
The state government confirmed a $95,000 contribution to the Bendigo Tourism - Destination Management Plan on Tuesday.
The plan will also take in Loddon, Mt Alexander and Central Goldfield shire councils.
City of Greater Bendigo executive manager for tourism Kathryn Mackenzie said the plan would follow a "hub and spoke" model.
"The plan will give us a road map showing us how to put it all together," she said.
"The idea is include our region, because many people drive through these areas when they come to Bendigo or stay in Bendigo to visit these places."
The plan will examine infrastructure requirements to support the region's tourism industry and the formation of a new digital strategy.
Ms Mackenzie said while each council had pursued their own online marketing strategies, it made sense to combine them into one.
Many people drive through these areas when they come to Bendigo.
"Because we are relatively new as a combined region, we need to work out all of the economics of scale," she said.
"The funding is going to give us the capacity to have a good look at our region."
Deputy premier Peter Ryan announced the funding during his visit to Bendigo.
He said goldmines, historic buildings, museums and the wine region would be central to the plan.