AFTER more than two years of research, not-for-profit organisation Jump Leads will launch pop-up art in Bendigo.
The community enterprise program will open up new doors for artists in the shires of Macedon, Hepburn, Mount Alexander and Bendigo.
The concept is a four-tier business model developed by Jump Leads director Sharon Seyd in conjunction with the relevant councils.
The concept was developed to provide a launch pad for artists to sell their work in an online forum.
Community artists have the chance to be part of the project through involving themselves with the community talks.
Ms Seyd said the pop-up art program provided a framework for arts business collaboration.
"You have to be seen to be sold, and this is all about building a profile and capacity for central Victorian artists," she said.
"I had often gone to markets and bought something special, returned home and wished I had bought more than just one of them."
The program has been in the pipeline for more than two years.
Ms Seyd said all good things took time.
"We wanted to get the community fully backing it before we launched it," she said.
"We will need council support for the program to have longevity.
"If it is going to last, it needs to have a good foundation."
City of Greater Bendigo arts and culture co-ordinator Maree Tonkin said the council encouraged artistic and creative endeavours of Bendigo people.
"The pop-up art initiative is a fabulous concept," she said.
Two information sessions will include the community in the process of building the online program.
An introduction to the project is on September 3, with a follow-up think tank on September 11.
For more information, visit popupart.com.au