Bucket funding tip of the iceberg

Star FM breakfast presenter Al takes the ice bucket challenge on Wednesday. Picture: JIM ALDERSEY

Star FM breakfast presenter Al takes the ice bucket challenge on Wednesday. Picture: JIM ALDERSEY

THE Motor Neurone Disease Association of Victoria hopes the amount of donations to come out of the ice bucket challenge will ramp up in the coming weeks.

The Victorian association has seen $15,000 deposited into its account since the freezing online craze arrived in Australia almost two weeks ago.

In Australia, about $50,000 had been donated so far.

MND Victoria chief executive officer Rodney Harris said the association was leveraging the popularity of the craze to raise funds.

"Whether or not they donate is entirely up to the individual," he said.

"The key part is to raise recognition of motor neurone disease in Australia."

The donations are diverted to the MND Association of Australia or to other fundraising organisations supporting MND.

MND Victoria hoped to reach the $50,000 while the ice bucket challenge remained popular.

Mr Harris said it was appropriate for the organisation to try and make the most of the craze.

"The overriding desire is to raise awareness of MND," he said.

"The humour and stupidity of it also has a hard edge."

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