A BENDIGO boutique is selling brightly-coloured shoelaces in the name of charity.
The Meadow, in View Street, will donate $1 from every pair of laces sold to Sunrise Children's Village in Cambodia.
The money will sponsor six-year-old Seng Tieng, whose mother has leprosy and could not continue to look after her.
Owner Kane Barri said the money would provide Seng with food, medical care, shelter and education.
He said it was the least he could do to help.
"I feel better after doing something. I suppose I have grown up like that," he said.
"I am not an angel. I'm just in a position where I have the backing and the space."
Mr Barri said his family started sponsoring another child, 12-year-old Tithmony, in December last year.
He said Tithmony's father had died from HIV and her mother was ill.
"If it wasn't for the support of Sunrise - I really don't think Tithmony would be still be alive," he said.
The Good Laces, the boutique's own label, come in a variety of colours.
Mr Barri said he hoped to sell 50 to 100 shoelaces each month.
"I know people get sick of being asked for money so we tried to come up with a quirky idea," he said.
The Meadow has run fundraisers in the past, including raising money to build water wells in Cambodia and for Foodbank Victoria.
The shop is located at 79 View Street, Bendigo.
Its opening hours are Monday to Friday 10am to 6pm, Saturday 10am to 4.30pm and Sunday 11am to 3pm.
Sunrise Children's Village provides a home for orphaned, abandoned, vulnerable and disadvantaged Cambodian children.
There are three villages, located in Phnom Penh, Siem Reap and Sihanoukville.
For more information about the organisation, visit www.scv.org.au