RADIO station Life 105.1 Bendigo is seeking donations this week to support its staff, improve its facilities and continue to grow.
General manager and drive time host Mikey Dynon said the Christian-affiliated station relied on donations from the public to operate.
"We’re not backed by big companies and we are a listener supported station," Mr Dynon said.
"The support of listeners basically keeps the station alive."
The station is hoping to raise $10,000 this week.
Mr Dynon said the money would be used to set up a care line for listeners with faith-based questions. He said the studio was in need of an upgrade. "The studio is basically a shoe box at the moment."
Donations are also needed to provide more resources to staff and volunteers.
Mr Dynon is the only paid member of staff, with 20 others working there as volunteers.
"We’d love to get more paid staff on board," he said.
Mr Dynon said membership to the radio station had grown 25 per cent this year.
Likes on the Facebook page have more than doubled.
"We believe we’re the fasting growing radio station in Bendigo," Mr Dynon said.
"People are wanting a family-friendly sound.
"You don’t have to worry about having to block the kids' ears."
To donate, call Life 105.1 Bendigo on 5444 3512. Donations can be made via cheque, online and by phone.