Woolen fashion fiends from all across Australia descended on Bendigo over the weekend.
Hundreds of men and women with a passion for fashion showcased and competed with their artwork in parades.
Woollen warmth was the uniform among the patiently watching families in the fashion shed.
Alpaca clothing business owners Judy and John Craig displayed their goods throughout the wool festival.
The pair own business Be Creatif, which runs out of Freshfield Alpaca Farm in Somerville.
Mrs Craig said the show was a good opportunity to get their product from their home in Mornington Peninsula into the homes of people in rural Victoria.
Mrs Craig said she made one-of-a-kind alpaca jackets and vests.
"I just make lots of bits and pieces," she said.
"We have been coming to this show for nearly 20 years."
Queensland resident and avid wool enthusiast Lindy Boshler won Most Innovative Design for her budgerigar and parrot-inspired creation.
Her handmade design appears to be two large bird wings but wraps up into a poncho and closes with three hand-felted buttons.
She said the theme of the fashion show competition was native birds and feathers.
Ms Boshler and her friends from the Redcliff spinners and Redland spinners clubs visited Bendigo for the weekend.
She said they had "spent too much money on yarn".
"It has been a really beautiful show," Ms Boshler said.
"We have had a lot of fun."
For pictures of Ms Boshler's creation, visit www.bendigoadvertiser.com.au