Message kept alive by campaign

PEOPLE are encouraged to keep opening up about road trauma, following a Victorian Police campaign designed to highlight the true consequences of dangerous driving.

The three-month Road to Zero campaign - which created online discussion among 7.8 million people - comes as the state's road toll continues to rise.

Throughout the campaign, police conducted large scale road policing operations to target driver behaviours contributing to the road toll.  

A total of 39,026 offences were detected including  2160 using a mobile phone, 1034 not wearing a seatbelt, 821 drink driving, 287 drug driving and 3175 unregistered vehicles.

Assistant Commissioner Robert Hill said the discussion about road trauma should never end.

 “These stories are the hidden toll that will last so much longer than a three month campaign," he said.

The provisional road toll sits at 127, which is 112 more than the same time last year.

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