BENDIGO'S new Art Series Studio is the preferred provider for the Bendigo Art Gallery.
The partnership was announced on Thursday at the opening of the 128-room Schaller Studio.
Bendigo Art Gallery director Karen Quinlan said it was exciting to have an art-inspired accommodation provider in Bendigo.
"A collector whom I deal with very closely, who has works on loan to the gallery, called me just last week," Ms Quinlan said.
"She usually comes up once a year to visit but she never stays.
"What was interesting about the conversation was that she said, 'I'm coming up and I'm staying at that new hotel which is fantastic'.
"So there's a reputation that comes with this."