People can drop-off their pre-loved coats, blankets or doonas at Pristine Dry Cleaners or any of the Bendigo Community Health Services offices until June 8.

Bendigo Community Health Services chief executive Kim Sykes said the coat drive started on Monday and had already been well-supported.

"We run this because there are a whole lot of people who really struggle to make ends meet," she said.

"There is an increasing proportion of people we're aware of who struggle to put food on the table every week, much less be able to afford to have extra money for power bills when it's cold or buy coats for themselves or their kids.

"So we ask the community to help us again.

"In previous years, the generosity of this community has just been phenomenal."

Pristine Dry Cleaners has volunteered to clean all the donations. Staff were moved by a young girl, who they say was about three years-old, who visited the shop with her mother this week and handed over her coat which she'd outgrown.