COLES celebrated its proud history during its 100th birthday celebrations on Wednesday.
Coles team members at Bendigo will hosted a celebration at the supermarket on the corner of Myers and Williamson streets.
The Bendigo store opened to customers in 1983 but the original Coles store was established by GJ Coles on April 9, 1914 in Melbourne.
Coles Bendigo store manager Neal Zschech said his team was proud to be involved in celebrating the Coles centenary.
"We're really excited about hosting a Coles centenary event at the Bendigo store," he said.
"Coles has definitely come a long way since the first store opened but the company's commitment to quality, service and value has remained unchanged.
"Coles is dedicated today as it was 100 years ago to serving the needs of local shoppers and producers."
Coles team members gathered around an archway made of balloons with long-time employees Chris O'Connell, Jenny Curtain and Trish Ryan cutting the birthday cake.
Balloons were handed out to children while other lucky customers received 100th birthday cupcakes.
Federal Member for Bendigo Lisa Chesters and Member for Bendigo East Jacinta Allan joined in on the celebrations.
Ms Allan spoke about her own employment history with Coles.
"I worked mostly out at the Kangaroo Flat site," she said.
"I worked for about five or six years and my brother worked here as well.
"I worked part-time through school and uni days and for my brother it was his first job when he left school."
Ms Allan said dealing with customers had helped develop her communication and leadership skills.
Ms Chesters congratulated Coles on 100 years of employment in the Australian community.
"Despite the belief of our City of Greater Bendigo mayor Coles is open late and it will continue to open its doors and it pays penalty rates," she said.
"Coles and its workforce will continue to have a working relationship where they negotiate and have a collective agreement."