A GROUP of 12 of passionate Bendigo business people made their way through Castlemaine toward Daylesford on Sunday morning.
The ride will finish in the Barossa Valley, South Australia within seven days and is raising funds for St Luke's Anglicare Youth Services.
Cycling enthusiast and businessman Stephen Iser said the initiative is linking up with the organisation's youth services to support young people experiencing challenges.
"We are a group of like-minded cyclists, we love keeping fit, we love riding and we want to contribute to our community to make it a better place," he said.
"Our efforts will contribute to raising awareness for the work St Luke's does on a daily basis.
"We believe it will also encourage others to think about and support those who find themselves in a situation of disadvantage.
"We're calling on our community to make it the best it can be by keeping up the tempo and sponsoring the tour and riders."
St Luke's Anglicare worker Jacqui Mott said the funds would support the youth of Bendigo.
"The sponsorship funds will support our local young people in areas such as mental health and wellbeing, homelessness issues and crisis accommodation," she said.
"It will bring training opportunities to young people who have disengaged from schooling and mentoring youth, so they can gain confidence."
St Luke's is hoping the community will get behind this group of generous business people as they aim to raise $20,000
To sponsor, you can donate online at www.stlukes.org.au