FREIGHT company ParcelPass has teamed with the Bendigo Advertiser to reward the Bendigo Football League's standout player for 2014.
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ParcelPass will sponsor the Addy's Player of the Year Award this season, with $500 and a plaque going to the winner.
Now in its seventh season, the Addy's BFL Player of the Year Award is voted on a 5-4-3-2-1 by members of the sports department after each senior game.
"After nearly losing Bendigo's VFL team last year, we feel it's important for local businesses to support Bendigo's strong football culture," ParcelPass manager Moses Tauelangi said on Thursday.
"ParcelPass is excited to play a role in supporting local sporting groups.
"We're looking forward to this weekend's round one kick-off, especially Sunday's grand final rematch between Golden Square and Strathfieldsaye. Golden Square is our home turf... we will back them for the win."
ParcelPass is locally-owned and offers courier services ranging from small cartons to pallets, one-hour local pick-ups and deliveries and daily freight options to Melbourne, Mildura, Echuca and Shepparton.
Previous winners of the Addy's Player of the Year award have been - Shannon Milward (Eaglehawk, 2008); Lee Coghlan (Sandhurst, 2009); Grant Weeks (Golden Square, 2010, 2011, 2012); and Mark Lloyd (Golden Square, 2013).
Sandhurst's Coghlan is the only former winner still playing in the BFL this year.
Joining ParcelPass' Moses and Jerome Tauelangi at Thursday's launch of the award was Sandhurst midfielder Nick Stagg, who polled 14 votes in last year's Addy award.
Stagg and his Sandhurst team-mates open their 2014 BFL season on Saturday against QEO co-tenants South Bendigo.
"It's always a big game between Sandhurst and South Bendigo, and as is the case with all the clubs, we're excited to get stuck into it on Saturday," Stagg said.
"The boys are all fit and firing, and hopefully, we can get away to a better start than we did last year."
The Dragons were forced to play catch-up all season last year after losing their opening four games.
"We dug ourselves a hole early last year, so we don't want to be in that same position this year... we want to make sure we start well so we're there at the business end," Stagg said.
